“This is the story of NUDO Hair Lab (previously Hollywood Hair) and how two women from Pretoria are changing the way salons are run by giving customers exclusive, high-end experiences while making every person who walks in through their doors feel a sense of belonging. NUDO Hair Lab started out in a single woman’s home. Pearl Daniels was able to give the most masterful extension service that even South African celebrities would have their hair washed in her bath to be serviced by her. Today NUDO Hair Lab is a franchise growing, faster than Pearl could have imagined, in Gauteng, and now readying itself to expand internationally.”


S.W.E.A.T. stands for Specialised Weight Endurance Athletic Training; with the 1000 representing calories burned in a ground breaking 1 hour workout. Integrating the components of interval training, functional training, core stability work, athletic training, and agility training; it is the result of taking everything that is the highest level of physical training and putting it into a 1 hour dynamic, action-packed class.

“You will never sweat anywhere else as much as you will sweat when you do this class. It sounds intense and it is, but you don’t have to be in shape or fit to do it. Everyone in the class does the same thing, at the same time but at different paces. So anyone can participate and get their personal optimum workout. What I also love is that after a busy day I can just go there and switch my brain off. I don’t have to think, I just have to listen and follow the instructions while being motivated by the pumping music and other people around me. What is great is that you are not in it, alone; everyone around you is also sweating their bottoms off. It is a full body workout and you are guaranteed to lose weight. If you don’t believe me, go give it a try, your first class is free!”

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Digital Briefcase, established in 2015, is a digital agency that delivers measurable results with best in class digital offerings.


Our clientele ranges from local to international businesses of all sizes, across a wide range of industries. We offer a collection of online solutions that provide you with the tools to market your business online, and engage effectively with your target market with an influential marketing message. Our skilled team is passionate about helping our clients’ businesses grow.

"Digital Briefcase are responsoble for my Gadget Mom Logo and Gadget Mom intro youtube video for my vlog. They were a pleasure to work with, they were able to create exactly what I envisioned and in record time!"


When your brand enters the Digital Drawing Room, it enters an environment where growth and reach are cultivated and your brand is left refined and ready to make a tangible difference in the market.

We specialize in high-end website, branding and digital content design.

"Digital Drawing Room are responsible for my wedding website. I really love what they created and how they also managed the RSVP's on the site.

It is definitly worth having a look at - http://jadeandmatt.co.za/ ."